July 2020

Dienstfiets

I have made this infographic [proposal] for TNO back in 2017, but an actual fact still is: traffic jams clutter our overcrowded country. The solution for commuters is quite simple and healthy: Step on a bike once and a while!

Off the record: In the past 9 years I’ve travelled roughly 22,000 miles between Utrecht and Zeist on my MTB!

Less but better

Braun pocket calculator ET66

For my birthday: Replica of the iconic Braun pocket calculator ET66 (1977)

In the 1980s Dieter Rams, one of Germany’s most important and the world’s best known industrial designers, formulated his design philosophy; The 10 principles for good design:

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is not conspicuous or attracting attention
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmental-friendly
  10. Good design is as little design as possible

It’s no accident that this Braun calculator looks surprisingly similar to some features in the iPhone as Steve Jobs and his lead designer Jonathan Ive used to admire the products and design philosophy of Dieter Rams.

My Braun replica—a limited edition in white—comes from the Design Museum In London.

Hang loose! \m/

Hang Loose! \m/

Every now and then I receive questions about my avatar. Well, it represents the ‘shaka sign’. A popular gesture among surfers which says: “Hang loose”, something like: “Enjoy life, and take it easy”.

By coincidence this ‘m’, surrounded by slashes, is the initial of my first name. Hang loose! \m/