Een probleem is vaak een project…


World’s #1 puzzle

Rubiks speed cube 3×3

1974: Ernö Rubik—a professor from Budapest in Hungary—wanted to help his students understand three-dimensional problems. His solution? The Rubik’s Cube! Ernö created the first working prototype in 1974. The 3×3 cube has 43,252,003,274,489,856,000 combinations, but only 1 solution. When Ernö Rubik built his first Cube, it took him over a month to solve it.

1982: The Museum of Modern Art in NYC selects Rubik’s Cube for its permanent collection.

2017: Rubik’s Brand enjoys a record year with retail sales reaching $250 million.

2020: For the trainspotters: as a big fan of this legendary puzzle [I solved it only once!] with its iconic design I have added a favicon of it to this website. 😉

Less but better

Braun pocket calculator ET66 (1977)

For my birthday: replica of the iconic Braun pocket calculator ET66 (1977)

In the 1980s Dieter Rams, one of Germany’s most important and the world’s best known industrial designers, formulated his design philosophy, the Ten principles for good design:

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design makes a product understandable
  • Good design is not conspicuous or attracting attention
  • Good design is honest
  • Good design is long-lasting
  • Good design is thorough, down to the last detail
  • Good design is environmental-friendly
  • Good design is as little design as possible

It’s no accident that this Braun calculator looks surprisingly similar to some features in the iPhone as Steve Jobs and his lead designer Jonathan Ive used to admire the products and design philosophy of Dieter Rams.

My replica—a limited edition in white—comes from the Design Museum in London.