Evolution of a logo
Design is an iterative process: explore, try, share, test, reject … and start over again. This cycle approach stimulates progressive insight.
The concept ‘design = fijn’ [Dutch for ‘fine’] has become an integral part of the philosophy underlying all my work: for people who appreciate fine design. My fascination for mechanical typewriters, monospaced fonts, ASCII art and emoji, led to the logo design.
An early version from 2015 to 2018 and now (early) in 2024.