Publication
Evolution of a logo
2024/11/17 18:31
Design is an iterative process: explore, try, share, test, reject … and start over again. This cycle approach stimulates progressive insight.
The concept ‘design = fijn’ [Dutch for ‘fine’] has become an integral part of the philosophy underlying all my work: for people who appreciate fine design. My fascination for mechanical typewriters, monospaced fonts, ASCII art and emoji, led to the logo design.
An early version from 2015 to 2018 and now (early) in 2024.
Caffeine & Sugar
2024/11/17 18:31
Doctors say we should consume no more than 300 mg of caffeine per day and between 90 and 120 grams of sugar per day. What about our drinks?
A two kilo wrecking ball …
2024/04/26 16:03
You are 30 times more likely to die from a falling coconut than from an attack by a shark …
- Coconut: 150 deaths/year
- Shark: 5 deaths/year
Design Bible
2023/03/26 18:09
For a book designer with a predilection for grand gestures, the overview of her own design practice was remarkably small: 38 by 50 mm. Irma Boom designed ‘Biography in Books’ in 2010 for an exhibition at the Special Collections of the UvA in Amsterdam.
All books, corporate identities, stamps and posters designed by her until then were depicted in the edition, in reverse order and sometimes accompanied by a commentary. A physically small edition, but 704 pages thick, neatly bound, with a red dust jacket and edge. Like many other Boom designs, this mini-catalog quickly became a collector’s item, offered online for prices of up to $1,600.
(Source: NRC Magazine #9 / 2022)
And look what I have in my library… Bought a long time ago for 25 EUR. Sjoerd immediately started googling: there is indeed more than 1,700 US dollars offered for this signed edition! I think I should keep this book in a safe …